SEO Implementation Checklist
Technical SEO - ✅ Complete
- ✅ Sitemap.xml created at
/api/functions/sitemap - ✅ Robots.txt created at
/api/functions/robots - ✅ JSON-LD Schema markup (Product, Article, Blog, Organization)
- ✅ Canonical URLs implemented
- ✅ Mobile-first responsive design
- ✅ HTTPS enabled by default
- ✅ Image lazy loading component created
- ✅ Breadcrumb navigation with schema
- ✅ 404 error page
On-Page SEO - ✅ Complete
- ✅ Title tags optimized for all pages
- ✅ Meta descriptions with keywords
- ✅ Open Graph tags for social sharing
- ✅ Twitter Card tags
- ✅ Alt text for images
- ✅ Internal linking structure
- ✅ H1/H2 hierarchy
⚙️ Required Setup Actions
1. Google Analytics Setup
Update Layout.js line 42-52 with your actual Google Analytics tracking ID:
Replace: G-XXXXXXXXXX
With: Your GA4 Measurement ID2. Google Search Console
- Go to Google Search Console
- Add your property (website URL)
- Verify ownership (meta tag is in Layout.js line 58)
- Submit sitemap:
https://lescal.com/api/functions/sitemap
3. Image Optimization
- Compress product images (use TinyPNG or ImageOptim)
- Target size: <200KB per image
- All images now use lazy loading automatically
4. Page Speed Testing
- Test on PageSpeed Insights
- Target: Core Web Vitals "Good" scores
- LCP < 2.5s, FID < 100ms, CLS < 0.1
5. Content Optimization
- Write unique product descriptions (avoid manufacturer text)
- Create regular blog content (target: 2-4 posts/month)
- Focus on user search intent and questions
- Use keywords naturally in content
📊 Ongoing Monitoring
- • Check Google Search Console weekly for indexing issues
- • Monitor Google Analytics for traffic trends
- • Track Core Web Vitals monthly
- • Update content regularly to maintain freshness
- • Build backlinks through PR, partnerships, and content marketing